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Built To Last
Author Jim Collins & Jerry I . Porras
ISBN 9781844135844
Publisher Random House Business
Pages 342
Size 25 x 16 x 4 cm
Weight 700
Our Price Rs. 9,100.00
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'



 

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